Todd Wickersty Owner

Todd oversees the direction of the company, business development and operations along with consulting key clients on digital strategy. He founded the company in 2005 as Business Bullpen.

Todd began his career in digital at Accenture and then AOL during the dot com boom and bust years of the late 1990s/early 2000s as a Project Manager and Analyst. Todd moved to Charlottesville in late 2001 to work for eCommerce startup and pioneer Musictoday.

While at Musictoday, Todd led a team of project managers, designers, and QA analysts during a period of phenomenal growth. They built hundreds of eCommerce stores for music artists, including legendary acts The Grateful Dead, The Rolling Stones, Madonna, Dave Matthews Band, and Britney Spears.

Todd’s strong management background evolved from various positions in the professional sports and collegiate athletics industry. From 1993 through 1998, Todd worked for the PGA TOUR, University of Tennessee at Chattanooga, and Virginia Tech while earning his MBA degree. At UTC, Todd coordinated the 1996 NCAA Division I Men’s Golf Championships, which was Tiger Woods’ last collegiate event.

Todd holds two degrees from Virginia Tech, a MBA with a concentration in Information Technology and a BA in Communications Studies. He is also an Asana partner.

toddwickersty.com

Articles by Todd Wickersty

The Wheel Keeps Turning: How a Deadhead Ended Up Supporting Jerry Garcia's Website

Since 2018, Storyware has been the technical steward of jerrygarcia.com, the official website of Jerry Garcia and home base for one of the most dedicated fan communities in music.

How a Side Project Sparked the Charlottesville Ale Trail

What started as a simple craft beer events site we built for ourselves turned into the nonprofit Charlottesville Ale Trail.

Focus & Flexibility: How Storyware Achieves 99.99% Uptime & DIY Control with Cloudways

Read our case study on the Cloudways website.

Using Asana to Keep Track of Your Sales Pipeline

One of our most recent projects, LoyalBrew, has given us another opportunity to see if we can use Asana for sales.

Announcing Storyware's new design director, Wyndsor Hug

Wyndsor Hug has joined the Storyware team as our new Design Director.

Storyware Named a WordPress VIP Silver Agency Partner

WordPress VIP, the leading agile content platform, has added Storyware to its prestigious Featured Agency Partner program.

Announcing CvilleShops.com

CvilleShops.com was built to help local business in Charlottesville, Albemarle, and surrounding areas impacted by the COVID-19 pandemic. Storyware donated its time and resources to build and manage the website.

The Storyware Internship Experience

Our internship program is not a program in the typical sense.

WordPress, the CMS that Could

Despite all the skeptics over the years, WordPress continues to offer companies, both large and small, a solid and flexible experience as a content management system.

Five Years on Slack: Our Rules of Engagement

Most of our “rules” or expectations for communicating via Slack evolved naturally over time, but it took some trial and error to get things just right.

Welcome to the New Storyware

We rebuilt Storyware from the ground up by evaluating—and in some cases—redefining our mission, vision, and core values.